Health Club: Fitness Center: Business Development: Consultants
The goal of a health club or fitness center manager is to continue growing a business, generating additional revenue, with strict attention to retention of customers through services and products based on the client or customers current and changing needs. With that said, the roof your fitness center could be on fire and you wouldn’t even blink if you were generating a record revenue day! All jokes aside – times are tough and consumers are better educated and significantly more cautious about their spending today than of years gone by.
Fitness Industry Consulting at a Glance
As a management consultant I always ask one question first - What is the most emergent situation facing your facility? From our perspective the first step - before understanding the bigger picture - is to “stop the bleeding.” If you are losing money like crazy, I doubt you would be concerned about strategic planning and future growth plans…you would most likely want immediate solutions related to member or client attrition, sales training, staffing, infrastructure, data collection, tools and support systems, etc.
In our opinion, the job of a fitness consultant is to simply provide solutions to a manager or owners needs. With that said, let’s take a look into organizing the foundational questions for evaluating your fitness centers needs. What level of involvement do need from a consultant? Whether just brainstorming ideas or expanding your fitness center or locations, programs, profit centers, and strategy for continued growth, you will need advice and leadership with ultimate respect for your bottom line and real life concerns.
Health Club and Fitness Center Consulting Parameters
Health clubs and fitness centers thrive and grow from attacking market changes and conditions by analyzing your customers needs head-on. Most health clubs, fitness centers, and personal training studios, add to their mainstay of new membership sales by diversifying their facility revenue stream. Diversification of revenue streams can be accomplished by creating internal and external profit centers, generating new leads for membership sales, increasing membership closing percentages, implementing technology related services and products, and better developing face-to-face services like personal training, group fitness classes, and fitness boot camps. There’s an old saying…you can get more folks through the door, dig deeper into their pockets – or, do both! Remember folks want and need better services and products…give them what they need or you will lose them.
Anyone in the fitness industry can give you advice on making more money from your fitness center – but, can they put it all together in a way you can digest, implement, and afford? Rather than telling you what you need – let’s look at a few questions which may help you better understand your fitness centers challenges and needs. Ask yourself questions about your facility strengths, weaknesses, goals, and abilities. If the last one confused you – you need a consultant.
Will you need consulting in any of these areas?
- Market Research
- Business Planning
- Concept Development
- Construction, Build-Out & Planning
- Equipment Planning
- Vendor Procurement
- Infrastructure
- Partnership & Alliance Programs
- Employee Retention
- Marketing & Advertizing
- Data Collection
- Sales Training
- Member Services
- Strategic Planning
- Technology
Simplefit.net is an organization dedicated to the progression of the fitness industry. Simplefit utilizes decades of hands-on business intelligence, relationships, and tools. Our fitness industry network is extensive and well seated in our global community of manufacturer, fitness education, research, technology, vendor and health club partners. Our network of fitness professionals provide fitness education, certification, fitness center and health club consulting, product and strategy development, business management, software, website technology, search engine friendly editing, services and tools. We are dedicated to the pursuit of research, technology and tools developed into solutions delivered to our clients with unmatched candor.
Our network of fitness professionals provide fitness education, certification, fitness center and health club consulting, product and strategy development, business management, software, website technology, search engine friendly editing, services and tools.